Throwing the Ball

It can be frustrating when you've shown someone your company or products and for some reason they just don't get it. Or they don't see what you see. It's also frustrating when people say they want to build a business but they aren't willing to learn how to do it, or actually do the activities necessary to build their business.

Here is how I think of it...

I don't know if you know much about American Football but I think of it like we are the quarterback. Our job is to throw the ball the best way we can. So make sure we explain the business and company, products the best way we know how. Learn how to do it better. It's their job to catch it. We can't help them catch it. All we can do is learn how to throw the ball in a good way to that person. If they can't hold up their hands to help themselves... there is nothing more we can do.