30 Second Commercial

Be ready when someone asks you "What do you do?"

Make a 30 second commercial for yourself. Write it down. Practice it. That way you're not fumbling for words trying to describe what you do.

The objective of your 30 second commercial is to have 15 to 30 seconds of information that informs someone with the following information:

* Who are you?
* Who is your company?
* What does your company do?
Power Question
* How can you help?
Power Statement


o Avoid using industry jargon unless it's absolutely necessary.
o Talk about benefits... "I help lawyers find ways to win more business from existing clients."

** No one likes to be sold - but they love to buy **

Have more than 1 version

- list 5 ways you can help them, and integrate that into your commercial

Power Question
* How do you know what to ask?

- What information do you want to get from them?
- Can I qualify my prospect from this question?
- Does it take more than 1 question to find the info?
- Does my question make them think?
- Does my question separate me from the competition?

Make a list of 10 power questions so you can see what you need.

Power Statement:
Makes your product or service outstanding, Buyable.

Call to Action:
The purpose - offer a solution to their need.
Closing line, statement or a question.
Maybe sending them to a website, or appointment for them to call you.
Or you to call them.

SPEAK slowly. SMILE.

Learn how to DELIVER your commercial.


Example:

Name: Hi my name is Amanda Drover. I'm a Team Leader with the Motivated Moms team. We're a team of moms who work with a Inc 500 company and help other moms learn more about safer, healthier products and how they can save money on everyday products. We also help families earn supplemental income.

Power Questions: Do you know anyone interested in health and wellness?
Do you know anyone looking to make supplemental income?
Do you have a plan B?
Are you interested in going green?

Remember - let them answer the question (or 2 questions) So you can see their NEED. (if there is a need)

Then you can show how you can help them.

So if someone answered to me:
Actually I'm looking for a way to make some extra money.

" I think we can help you then. (Call to Action) Let's get together so I can show you more about what we do. How about tomorrow night 8pm or thursday for lunch? What works best for you?"



If you make a 30 second commercial please feel free to share it in the comments section.